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Content Marketing vs. Copywriting: Top Strategies for 2014

Content marketing versus copywriting: aren’t we talking about the same thing?

It’s easy to think that content marketing is the same as copywriting. In fact, this is a common misconception. The two do work hand-in-hand, but are distinctly different. We’re going to address this difference with the help of an illustration:

via Content Marketing vs. Copywriting: Top Strategies for 2014.

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