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Content Marketing ROI For Dummies

The popularity of content marketing is undeniable. According to the Content Marketing Institute, over 90% of brands are already investing in eBooks, videos, social media, blogging, and other channels. However, only less than half of them know exactly how to track the success of their efforts.

From brand awareness to customer engagement and moving prospects through the sales funnel, it’s imperative that brands determine steps to figure out how effective their content marketing efforts are. Whether you’re a B2B or B2C marketer, you don’t have to find yourself buried in the world’s biggest data mountain. Take a look below.

Content Marketing ROI

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