Content Marketing – How To Identify Your Purpose

Your success in marketing your business online is closely tied in with the content you produce. The challenge is that it’s not always easy to come up with content at the drop of a hat, so it takes proper planning and having a content strategy.

Identify Your Purpose

All your content creation should have a purpose and that purpose should benefit your readers and your business. Your purpose could include:

  • Search engine traffic
  • Word of mouth and viral effect
  • Pre-selling and warming up the audience to a product
  • Establishing credibility and authority
  • Reader satisfaction
  • Boosting your opt-in list subscribers
  • Boosting customer relationships
  • Selling your products

The important thing to remember is that the purpose of each piece of content must be aligned with your overall marketing strategy. This may also help you decide on the format of your content. You may choose to deliver content in audio, video or text format.

For example, if your goal is to boost customer relationships, you might choose a video that shows you teaching or doing something that you’re teaching. Of course, Facebook Live now gives you an opportunity to do this quickly and without a significant amount of planning and preparation.

Make sure your content includes a call to action that supports your goal. For example, “For more information about how to build relationships, grab our free report Relationship Marketing: Key to Small Business Success – tell your readers what you want them to do next. In my case, it’s, “Click on the link to download a copy of your Relationship Marketing Guide.”

Take Time For Research

Carving out time for research is very important. From brainstorming topic ideas to finding supporting information for those topics, there is plenty to do. While doing research, it would be a good idea to explore potential places to distribute your content. Here are some things that will make your research easier:

✅ Keep a list of content ideas throughout the month.

✅ Use the following to generate content ideas/topics:

  • Social networking
  • Keyword research tools
  • Blog comments
  • FAQs
  • Client interaction
  • Brainstorming

✅ Review the analytics and results of last month’s content and evaluate which pieces generated the most interest or results. Know which pieces your audience responded to. Use that information to create content topic ideas for this month.

✅ While you’re researching topics, take note of interesting articles, statistics and other items you might reference later as you’re creating your content.

✅ Keep on the lookout for places where you might publish your content. Connect with other website owners who might publish for you. Connect with them by subscribing to their sites, including Facebook, Twitter, LinkedIn and other relevant social media platforms.

The research that you do will consume a significant amount of time, but it’s time that’s vital to achieve the purpose for your content marketing.

Use the information above to act as a checklist so that as you identify your purpose and do research, they will provide results that are in alignment with the ultimate purpose for your business.

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Yvonne A. Jones
Yvonne A. Joneshttps://50andwisercoaching.com/
YVONNE is a Personal Business Coach | Relationship Marketing Strategist| Amazon Best-Selling Author| International Speaker. She is the Founder of the 50 and Wiser Community on Facebook – a Group of women who want to DO more, GIVE more, and BE more. As a certified Strategy and Accountability Coach, she helps Entrepreneurs, Coaches, Consultants, and Small Business Owners eliminate limiting beliefs, create a business they love, and have fun doing so. Her favorite client is a highly-motivated woman 50 and Wiser who has been in business for approximately one year and is ready to empower herself and move to the next level. Yvonne’s background is in banking, Human Resources, administration, and Customer Service. At 52 years she handed in her resignation and walked away from Corporate America to start her own business full-time. She has experienced the joys and challenges of owning multiple businesses. She was listed on HuffingtonPost.com as one of the “Top 100 Most Social Customer Service Pros on Twitter” and on GetApp.com: “One of the Top 15 Most Influential Customer Service Experts to Follow on Twitter.” Despite the recognition and promotions received while in corporate life in Jamaica and America, she now considers herself “unemployable” due to her love of being her own boss and inspiring others to pursue their passion and dreams. Yvonne’s mantra: “Focus on relationships; the money will follow.”


  1. It’s my delight, Kimberly. Thank you for reading. Love the imagery! :)

    Without a doubt, marketing is one of the biggest challenges for many heart-centered persons like yourself, yet without a plan it really becomes what you aptly described. This results in a lot of wasted time and effort. My belief is Keep It Simple, Sweetie.(KISS) .Discover where you’re getting the best results and focus there.

    Have a wonderful day!