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Content Marketing & Content For Sales – What’s The Difference?

Content marketing and content for sales are both the practice of using content to draw closer to the buyer, but what’s the difference? Bernie Borges, CMO of Vengreso, explains in this short five-minute video. Content marketing is generally associated with brand awareness and the top of the funnel lead generation. Content for sales includes certain types of content that can be shared by sales representatives to start and continue conversations with prospects. It’s content that helps to build relationships and as Bernie says in the video, “People buy from people, not glass buildings.”

Buyers are most influenced by two factors. The first being recommendations from peers, and the second is content that informs and helps in making a purchase decision. Metrics relevant to content for sales look at the number of new sales conversations and contributions to the sales pipeline. Watch the video to hear more about what is content for sales and a few of Bernie’s sales tips for your content. [su_spacer]

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Bernie Borgeshttps://vengreso.com/
BERNIE is co-founder and CMO of Vengreso, The Digital Sales Transformation company. Bernie is the host of the award-winning Social Business Engine podcast with over 200 episodes published. Bernie’s career spans three decades with a unique background in B2B marketing roles and sales roles. He founded a leading digital marketing agency, which after 15 years merged into Vengreso in 2017. Bernie is a frequent speaker at industry events and is the author of Marketing 2.0. He has been recognized by industry peers, including Marketing Insider’s 60 Best Marketing Speakers, 50 Social Media Marketing Influencers and Onalytica’s Top 100 AI Influencers. Bernie teaches the Content Marketing module in the University of South Florida Digital Marketing Certificate Program.

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