Why Consumer Product Metrics Are All Terrible

I’ve never met an entrepreneur who’s happy with their metrics.

Whether you’re talking about sign up rates, retention rates, or how often your users create content – on face value, the metrics always seem terrible. The secret is, almost everyone’s consumer product metrics are horrible, so once you start to compare them with everyone else’s terrible metrics – then at least we’re all in the same leaky boat together!

Other than the exceptional cases, consumers are impatient and disinterested in your product. Even the ones who sign up to try it out, only a small % are willing to stick around to use it more. As we’re discuss later, a typical product might see 90% refuse to sign up to a product.

via @andrewchen: Why consumer product metrics are all terrible.

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