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Consumer Focus – Bargain vs. Quality

As consumers, what are our strategies and intentions when we shop looking for discounts? To better understand consumer expectations about quality and bargains related to consumer goods and services, we surveyed 2,000 American’s to learn more about their shopping habits. Our takeaways:

  • Consumers cared least about quality when shopping for (Manicures, Pedicures, tattoos,Bikini waxing and other beauty services)
  • Consumers cared most about quality when shopping for (condoms, car repairs, electrical repairs and other professional services related to our health and wellbeing)
  • Consumers bargain shopped most for (clothes, cars, toilet paper and smartphones)
  • Surprisingly enough, income was not a main factor when looking at consumer preferences for both quality and bargaining.

Our full analysis can be seen here. Take a look to see how bargains play a role in our purchasing decisions.

Quality vs cost: New retail study shows where consumers cut corners in 2018Courtesy of Avyaskincare.com

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Matt Zajechowski
Matt Zajechowskihttp://www.digitalthirdcoast.net/
MATT is passionate about all things search engine optimization (SEO) with a strong focus on link building, local search, social media and content creation and promotion. He takes a great deal of pride in helping our clients obtain more digital visibility. Matt's core career background is link building. Link building constantly forces him to adjust strategies and explore different strategies for different clients. He also has a great deal of interest in social media and how businesses use it to market themselves. It's an emerging trend that he enjoys studying. Matt is always trying to learn more about the ever-changing search industry.

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