Consistency is what keeps the results coming. If we follow a procedure especially when having a large input of work, we can usually expect excellent results. In sales its all about getting a lead, contacting a lead, following up, being aware of timelines and needs, and executing procedures in the same fashion every time. I have worked in a multitude of businesses and found my number one key to success is consistency.
In the entrepreneurial space, being able to understand people and interpret what their needs are is what makes business interactions successful. I find this is due to studying and being aware of behavior patterns and the non-verbal clues are and responding in a consistent manner.
When we ask people to commit to something, it’s likely that they will try to follow through. The commitment does not have to be a large one. In fact, it’s often a small decision.
The next step in my mind is to respond with a consistent process.
In his book Influence: Science and Practice, Robert Cialdini identifies six principles of influence:
• Social proof
• Commitment & consistency
Conformity in the application of something, typically that which is necessary for the sake of logic, accuracy, or fairness is what we usually define as consistency. It can also be explained as steadfast adherence to the same principles, course, or form. In science or food, it can be the term we use to describe the state or quality of holding or sticking together and retaining shape as in a sauce or in the states of matter (solid, liquid, gas).
As entrepreneurs, It’s the commitment to do the work necessary despite challenges and obstacles. There is something comforting to me to create a pattern of consistent behavior. When having to email outreaches, following up on completed services, or making initial contact. Having a consistent method really brings amazing results.
Success isn’t always about ‘Greatness’, it’s about consistency. Consistent, hard work gains success. Greatness will come.
–Dwayne the Rock Johnson.
Editor’s Note: This article originally appeared in Life By Design and is featured here with Author permission.