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Connecting With Sales And Distribution Through Podcasting

The Sales and Distribution channels of any business are always in flux simply because there are constantly new things to learn and apply on the fly. What would it be like if management could speak directly to the sales team in an engaging way on an ongoing basis – to provide updated, relevant resources in real-time?

Henry explains how he and his team rolled out a private podcast channel by thinking of their sales team as they would a customer.

On this episode, Bernie is joined by Henry Menke, Product Marketing Director at Balluff, Inc. The Balluff team was trying to solve a very specific problem regarding the sales team’s awareness of specific educational topics relevant to the products the company provides, so they decided to try an internal podcast. Henry explains how he and his team rolled out a private podcast channel by thinking of their sales team as they would a customer. It enables them to deliver content that helps team members stay up to date on topics ranging from product information to competitive intel. Their podcast channel has proven to be a valuable way to keep team members connected and up to date. Henry shares the specifics of how they do and the impact it has, on this episode.

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Bernie Borges
Bernie Borgeshttps://vengreso.com/
BERNIE is co-founder and CMO of Vengreso, The Digital Sales Transformation company. Bernie is the host of the award-winning Social Business Engine podcast with over 200 episodes published. Bernie’s career spans three decades with a unique background in B2B marketing roles and sales roles. He founded a leading digital marketing agency, which after 15 years merged into Vengreso in 2017. Bernie is a frequent speaker at industry events and is the author of Marketing 2.0. He has been recognized by industry peers, including Marketing Insider’s 60 Best Marketing Speakers, 50 Social Media Marketing Influencers and Onalytica’s Top 100 AI Influencers. Bernie teaches the Content Marketing module in the University of South Florida Digital Marketing Certificate Program.

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