Brainstorming is one those strategies that garners a lot of enthusiasm… but very few results.
In theory, the idea seems sound. A group of people get together and think up different ways to solve a problem until they find a workable solution.
Too bad the idea is a bust in practice.
As study after study has found, people work alone just as well as they do in a group. In some cases, working in a group can even hold them back. Luckily, with an understanding of one’s team and the project at hand, brainstorming can (and has been known to) get some brilliant results.
But what if your team works remotely? How are you going to get them in a room to brainstorm?
The answer? Virtual brainstorming.