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Does Your Company Undervalue Privacy?

Technology innovation and the power of data analytics present tremendous value, but also new challenges. While a digital economy requires businesses to rethink priorities and practices, this doesn’t have to be a burden. Instead, privacy protection should be a practice as fundamental to the business as customer service. Privacy is an essential element of being a good business partner. It may take time for this idea to sink in at the highest executive levels of some companies, but the conversation is advancing rapidly after a number of recent high-profile data breaches.

via Privacy Is a Business Opportunity – David Hoffman – Harvard Business Review.

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