If your business is going to have as much success as possible, then it’s important that you, first, have a website, and, second, spend some time making sure that the SEO component has been well taken care of. Alas, while many website owners understand that they need to work on getting their business up the Google rankings, the truth is that many, lacking the expertise needed to truly succeed, end up making a series of errors that undermine the chances of success. Below, we take a look at a number of common mistakes. Make sure that you’re not guilty of any of them!
Not Enough Attention
There might have been a time when you could do the bare minimum when it comes to SEO, and get the results you were hoping for — but those days have long gone. The competition is too great. As such, you can’t just commit a little bit of time each week; it needs to be an ongoing, continued campaign. When every other business has its own SEO objectives, only striving to make your strategy as watertight as possible will work.
Content is king when it comes to SEO. You’ll find that you have much better engagement if you have useful, high-quality content hosted on your website. Alas, some companies overlook the ‘high-quality’ aspect; they just have content. The worldwide web is awash with substandard, keyword-stuff web pages and blog posts, and having this type of content on your website won’t only fail to improve your ranking — it’ll actively hurt it. It’s much better to have a few high-quality pages on your site, rather than dozens of pages that no-one would realistically read.
Going Your Own Way
There are some things that you just shouldn’t do by yourself. Perhaps they’re too complicated, or perhaps they’re just too important to the overall success of your business. Your SEO falls into this category: it is complicated, more complicated than many people initially believe, and it can be the difference between success and failure. As such, it’s important that you get some help, especially if you don’t know what you’re doing. A company such as thunderhawkdigital.com can help to push your SEO campaigns in the right direction. Plus, while they’re working on your SEO, you can focus on your core-duties, safe in the knowledge that one of the more important aspects of your business is being taken care of.
Google aims to be as useful as possible to the people using its website for search results. As such, they bump up those web pages that are going to be well-received by the people using the internet, in various ways. It’s primarily about the quality of the website, and how useful it is. But it’s also about whether people will be able to access the page efficiently. For example, let’s think about mobile traffic. This now accounts for more than 50% of all internet traffic. Since Google knows this, they give a boost to websites that can be viewed on a mobile. If your website is currently a disaster to view on a smartphone, you might want to look at making the changes.
Expecting Fast Growth
One mistake that many website owners make is expecting things to happen quickly. They get their SEO campaign underway but end up pulling the plug because they think that things aren’t moving in the right direction. If you’re going to have a successful SEO campaign, then you need to have an inch of patience. Things don’t happen overnight with anything, really, and especially SEO. So long as you’re going the right things and you’ve got all the pieces into position, then eventually your efforts will pay off — but it’s not going to happen instantly.
Not Seeing What Works
Of course, there is a chance that some things don’t work as well as you might expect. That’s why it’s important that you’re not just setting things into motion, and then leaving it aside completely. You’ll want to keep an eye on how your campaigns are going — if you do, you’ll eventually see the things that are working and the things that aren’t. This will help you develop and refine your campaigns in the future.
Focusing Just On Your Website
Keep in mind that it’s not just your website that will have an effect on SEO. Your presence on other parts of the web will too, so make sure you have Facebook, Twitter, and Instagram pages, and that you’ve claimed your Google Business page.