Marketing is a crucial aspect for any business, but especially for one that relies on bringing in a consistent stream of new clients to generate its revenue. Far too often, business owners implement ineffective marketing strategies that miss the mark and fail to resonate with their target audience, which hurts their business in more ways than one.
This is a big problem, as marketing is complicated, time-consuming, and extremely resource-intensive. After all, marketing is a nuanced profession. It must be perfected and studied if you want to get it right.
Russ Ruffino and Clients on Demand
If you’re a service professional, coach, advisor, or just about anyone who sells their knowledge for a premium price, the name Russ Ruffino should certainly be on your radar.
Ruffino is the founder and CEO of Clients on Demand, a coaching company he established with the mission to help other business owners achieve their goals and scale their businesses up to six and seven figures quickly.
To provide a quick backstory on Ruffino, he worked his way up from a dead-broke, would-be entrepreneur to become one of the world’s leading sales and marketing experts. So, how did he do it? By persevering through years of trial and error, failure, and rejection until he finally realized what it takes to succeed.
The methods Ruffino teaches in his course could be considered slightly unorthodox, considering the current “content-heavy” approach to marketing that industry experts often tout. However, they get results, and that’s the end game with every marketing strategy.
Content isn’t king
One quick google search on how to find more clients will inevitably lead you down a rabbit hole of marketing tips suggesting that you create as much content as possible. The leader of this school of thought has to be Gary Vaynerchuk, the uber-successful media magnate who has become famous for consistently churning out high-value content to his audience with incredible results. However, this approach is not realistic for everybody.
The thing is, content creation is passive. You write 50 blogs, shoot YouTube videos, and record podcasts, and then you sit and wait for potential clients to fall into your funnel and discover your product or service. While it’s effective for some people, it’s incredibly time-consuming and may not yield the best results.
Clients on Demand focuses on strategies that bring new clients in from the get-go. These strategies allow his students to demand premium prices for their services and start seeing fast, effective results right out of the gate.
Connecting with the right clients
Ruffino’s program aims to help you find the right clients that will help your business thrive. It’s not just about finding any client you can get your hands on who is willing to give you their money. That’s a short-sighted approach that will yield net-negative results in the long run.
As Ruffino explains, his course is to help you “discover the audience that’s perfectly tailored to your services, and then target the most elite clients in the group. That’s why we can guarantee such reliable client growth– and because we’re attracting the best of the best, they’re happy to pay higher rates (and increase your monthly revenue) to receive high-quality, personalized service.”
If you take the time to carefully define your perfect client, you can set out a strategy to target this demographic in a more precise fashion. Once you start bringing better-suited clients through the door, you’re far more likely to see a positive upturn in client satisfaction and thus enjoy sustainable and healthy growth.
“It’s not just about any clients, but the right clients. The ones who are thrilled to work with you. Who understands that you’re unique and different from anyone else in the marketplace. Who show up coachable, decisive, and resourceful. Who does the work, gets the results, and makes you look like a rock star. Without a steady flow of the perfect clients, your business is in trouble,” says Ruffino.
The process, the execution, and the coaching
Most of the time, marketing programs give you the tools, but they don’t show you how to apply them. However, Clients on Demand take a more holistic approach with their course to help their students find success, ensure they understand the process and execute effectively in every area of their business.
In this Clients on Demand review, Lydia Knight shares her personal story about her battle with an eating disorder that took over her life. Fortunately, she overcame her issues after spending many years searching for a cure until she eventually found it. After she came out on the other side, she wanted to share her knowledge with the world but didn’t know how to go about it.
Lydia had done the research, put in the hard hours to ensure her service was as good as can be, but she didn’t have a process or the technical know-how required to find the people she knew she could help.
After signing up to Clients on Demand, she picked up the skills she needed to find her perfect clients, the ones who needed her help, and in her first four weeks in Clients on Demand; she made 60 times the revenue she had in the previous month.
There are plenty more stories like Lydia’s thanks to the Clients on Demand program, and you should check their testimonials hub out if you want to hear from some of their graduates.
Clients on Demand is not a course for everyone. The price point is relatively high, and the lessons inside require a lot of hard work and determination applied to them if you wish to bear their fruits. However, for those that are willing to put in the work and apply the marketing strategies laid out by Ruffino and his team, the rewards are certainly there for the taking.