The world is changing, and it is up to businesses to adapt their strategies in order to remain relevant to their customers. We have seen how new technologies can disrupt an industry in ventures such as Uber and Airbnb, which essentially cut out competitors by making their products redundant in comparison. The thinking behind bringing casinos online is to make the familiar experience of gambling more accessible to their customers.
The most important aspect of bringing casinos online is to advertise efficiently, not only to existing but also new customers and make them aware of the huge variety of online games which can be enjoyed. Existing customers should be informed of the opportunity to play online instead of visiting an actual casino. New customers can be brought to the online casino by advertising online.
The age difference in customers provides both difficulties and opportunities to advertisers. By 2020 millennials make up 50% of the workforce and are characterised as being more tech-savvy and open to new ways of doing old things. They are also always online, which makes it easier for advertisers to reach them. Older customers generally are not online as much and use TV as their main source of media. Advertising on TV is, of course, a problem, so businesses would have to find a way to reach them as this group generally has more disposable income. However, one only needs to look at experienced brands to see how they formulate effective strategies to suit their goals, online slots operator mFortune being a perfect example of someone who has been successful at reaching their target audiences.
Millennials, as they enter their prime spending years, are obvious targets for online casinos. The U.K. Gambling commission recently found that the amount of 18-34-year old’s currently participating in gambling is around 18%. Interest in online gambling is high and online casinos are now looking at jumping on the latest technology trends to ensure that they are not left behind. Virtual reality has the entire world talking, with major companies such as Facebook and Google investing heavily in this technology. A study conducted by Juniper estimates that virtual reality bets will total USD 520 million, an increase on the USD 5.8 million made in 2016. One can imagine how, using virtual reality, online casinos can essentially immerse their customers into the casino experience by offering online slots machines indistinguishable from the real thing. The possibilities are endless.
There is a stigma surrounding gambling and people value their privacy. Online casinos are very attractive to those who can gamble in the privacy of their own home. For companies wanting to enter the online casino market, it is also very attractive to go this route. The days of having to open a physical casino with countless risks present are no more. The internet has opened the door for online casinos to reach a much broader market as before, improve profits and ultimately provide a service which is clearly in great demand.