Over 90% of all the data in the entire world has been generated in the past two years. That should be both terrifying and exciting to marketers. With more information on prospective buyers, you can better tailor the message. But you’re also up against a growing number of competitive content all vying for those buyers’ attention.
Data includes the billions of blog posts, emails, tweets, texts and other communications we all interact with. More information has meant more to keep up with.
Thankfully, new technology has developed to help track and organize marketing…
via How to Choose the Right Content Marketing Tool to Meet Your Needs.