Changing The Narrative – Girls Scouts of America

Bad news sells and good news doesn’t? Let’s change that!

Quick! Raise your hand if you’ve never heard of Girl Scouts!

I’m looking all around and I don’t see any hands.

No surprise there, right? We all know about Girl Scouts – their badges, their projects, their COOKIES. Especially Thin Mints. I mean, really. Millions of us have grabbed those precious boxes of Thin Mints the minute our mom or older sister brought them home – or when we as moms brought them home – eager to enjoy those crispy, chocolaty, minty cookies.

Am I right? And you hate me right now … yeah. I know.

OK, but what else do you – does anyone – know about Girl Scouts?

I ask because like so many, my understanding of what Girl Scouts was and what its leader, Sylvia Acevedo, is doing now was woefully lacking.

Reading Entrepreneur magazine a while back, I found myself drawn to the three-page article written by Stephanie Schomer, vaguely remembering my long-ago time as a Girl Scout. Although I know that Girl Scouts have continually pushed the boundaries of what girls were expected to achieve in whatever time period they were living, my memories are more about earning badges having to do with homemaking and outdoor activities.

Maybe that’s because it’s what I enjoyed back in the 1950s and ’60s. Maybe that’s because of what our own troop leaders liked to teach us. Maybe I wasn’t paying attention to other lessons I could have been learning.

So for me, the article was a stunner because I haven’t kept up with Girl Scouts at all, and I didn’t realize my memories had so many holes in them.

CEO Acevedo, who was also a real NASA rocket scientist, is continuing the mission of building girls of courage, confidence, and character, who make the world a better place. She and others are inspiring a new generation of Scouts to challenge boundaries and change perceptions of the organization and its goals. And its girls. And their futures.

I did not know that, according to Ms. Acevedo, “…half of the female elected officials in America, including two-thirds of female U.S. senators, were Girl Scouts, and more than half of women leaders in business were as well.”

She also calls the GSUSA “… the hidden giant in women’s leadership …”

They’re even providing information on STEM programming, blockchain technology, and cybersecurity.

Wow. I just never thought of Girl Scouts that way. Did you?

Even selling the cookies is different, thanks to Digital Cookie, which walks the girls selling cookies through business goals and objectives. Digital Cookie complements traditional door-to-door cookie sales, just like online sales complement brick-and-mortar businesses. Digital Cookie better prepares girls to participate in the global economy.

How cool is that?

And even more interesting to me is that the organization is now partnering with LinkedIn to help GSUSA alumni can keep in touch with each other via the Girl Scouts Network to “… enhance their career development.”

From the Girl Scouts website:

The Girl Scouts Difference

Girl Scouts offers the best leadership development experience for girls in the world.

I have to admit I was surprised – and tickled – by that article, by the knowledge that an organization such as Girl Scouts is so clearly positioning its girls/young women for a different kind of future than I would have expected – and being led by a true (former) rocket scientist.

Read the full article: The CEO of the Girl Scouts Wants to Turn Today’s Cookie Sellers Into Tomorrow’s Powerful Female Entrepreneurs


Susan Rooks
Susan Rooks
With nearly 30 years’ experience as an international workshop leader, Susan Rooks is uniquely positioned to help people master the communication skills they need to succeed. In 1995, Susan formed Grammar Goddess Communication, creating and leading workshops in three main areas – American grammar, business writing, and interpersonal skills – to help business pros enhance their communication skills. She also leads one-hour LinkedIn workshops (Master the LinkedIn Profile Basics) via Zoom to help business pros anywhere maximize their LinkedIn experience, offering it to Chambers of Commerce and other civic organizations free of charge. As an editor, Susan has worked on business blogs, award-winning children’s books, best-selling business books, website content, and even corporate annual reports (with clients from half a dozen countries), ensuring that all material is professionally presented. In April 2022, Susan became the Managing Editor of the Florida Specifier, a bi-monthly trade publication covering Florida’s diverse environmental industry. And although the focus is on Florida’s issues, many of these same challenges are found elsewhere around the world, so the readership isn’t limited to just Floridians or those interested in that state. But in all these endeavors, Susan’s only goal is to help everyone look and sound as smart as they are.

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