While taking the time to sit down and read a 10,000-word article might be a challenge for most, podcasts create opportunities to listen to such long articles in bite-sized chunks during a commute or anytime we’re seeking to learn something new in a more convenient fashion. There’s also a personal element to it — podcasts often create communities. It’s a way of finding like-minded individuals who share your interests. And oftentimes, these communities create a kind of feedback loop: with listeners generating content for the podcast producers.
Mindful of the above, and consistent with our ‘contributors first’ operating ethos (and unlike so many other media platforms) we’ve chosen to cast aside the notion of launching our own, independent podcasting strategy in competition with our loyal Contributors in favor of creating an exclusive syndication channel in collaboration with them, to better amplify their worldwide visibility. In doing so, we will leverage our dominant global social media presence coupled with the 150,000 plus visitors coming to our Site monthly to amplify their inspiring work. It is this nucleus of talent that will form the epicenter of our game-changing “ENVISION” podcast series.
About the Podcast Industry
According to the Reuters Institute 2019 Digital News Report; “The growth of the smartphone has also been driving the popularity of podcasts, especially with the young. More than a third of our combined sample (36%) say they have consumed at least one podcast over the last month but this rises to half (50%) for those under 35. The mobile phone is the most used device (55%) for podcast listening.” …
“Across all our countries, the main reasons for listening to podcasts are to keep updated about topics of personal interest (46%) and to learn something new (39%). Other motivations include to fill empty time (25%) and as a change from music (22%).” …
Critically, podcasts are bringing fresh voices and production techniques to a medium that has changed little in a generation. Low barriers to entry, combined with high levels of creativity, are shaking the foundations of the radio industry.”
Long before human beings first carved figures on cave walls, people were gathering together to share stories that taught, inspired and entertained. We seem to be wired to absorb what we hear, so when we listen to a podcast, we tend to listen intently. So wait no longer – Visit our new GLOBALCAST 360° Channel to start listening today!