From posts to stories, photos to videos, one thing is certain about digital marketing: it isn’t going anywhere. A business that wants to keep up with the times and keep customers interested must have a strong digital marketing plan and presence on social media. Beyond that, it must be able to keep up with the ever-changing dynamic of online marketing. 2019 may only be half over, but visionaries are already looking to 2020. Do you know what to expect?
There Will Be More Artificial Intelligence
More often than not, customers want instant gratification, even if that means they’re shopping or asking questions in the middle of the night. It isn’t feasible for many businesses, especially smaller ones, to employ people who are available 24 hours per day, so many are turning to Artificial Intelligence options. When navigating to a company’s website, it is becoming more common to receive an “instant message” from an A.I. meant to answer basic questions right away. Facebook even builds a similar service into its platform for business pages by allowing them to provide automated answers to some of their more common questions.
Amazon Will Become Even Bigger in 2020
Amazon is already a major player for small business owners who want to sell their products to a larger market, but it is expected to become even larger in the next year. The company reported triple-digit growth each quarter in the last year and it isn’t expected to slow down. This means you need to prepare by investing in an Amazon automation tool and Amazon SEO optimization. By automating your sales process and using the best keywords in your product descriptions, you are more likely to gain a strong customer base on the retailer’s website.
Video Will Be a Requirement, Not an Option
Video used to be a unique and rare way that companies drew attention to themselves. By 2020 (and even now), it will be a necessity for any business looking to stay relevant. Internet users spend an average of 30 hours per week watching TV or viewing video content online. Amazon Prime, Netflix, and other variations of channel-based video content are increasing in popularity, so learning how to advertise with them is imperative.
Professionals Can Help You
Of course, if you’re a small business owner, you have plenty of other responsibilities on your plate. You have to order your inventory, ship orders, contact customers, manage employees, and much more, so you probably don’t have a lot of time of your own to put into digital marketing. For this reason, it is important to consider hiring a professional. People such as Eyal Gutentag already know the changes in digital marketing are fast and often and can keep up with those changes while ensuring you are doing the most for your business.
