Apple has long held the belief that it knows what you want better than you do. The concept was actually core to Steve Jobs’s philosophy on product development: How could anyone know they wanted a personal computer if they didn’t exist? And it worked, for a long, long time.
“It’s not the customer’s job to know what they want,” was one of Jobs’s favorite lines.
via In A Change From The Steve Jobs Era, Apple Is Listening – ReadWrite.
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