This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. And where authentic connection runs deep.
Apple has long held the belief that it knows what you want better than you do. The concept was actually core to Steve Jobs’s philosophy on product development: How could anyone know they wanted a personal computer if they didn’t exist? And it worked, for a long, long time.
“It’s not the customer’s job to know what they want,” was one of Jobs’s favorite lines.
via In A Change From The Steve Jobs Era, Apple Is Listening – ReadWrite.
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