Challenging Times: Networking Is Vital

Networking is vital, especially during a quarantined life

The digital world has brought us together worldwide. Unlike pandemics of the past, we are not far removed from each other. The news, the online platforms, even radio bombarding us with helpful information and not so helpful information connects us at lightning speed.

Our longing for connection to like-minded souls has us living in communities, joining groups, going out and creating events, selling this in person, sharing meals, sports, and activities outside and then suddenly the world was confined to their homes.

How do we react? It has deeply affected the way the world does business.  According to the Economist: ‘Sometimes change is so vast and dislocating that it is hard to tell disaster from opportunity.’ Who is feeling it the most? Small business owners and especially entrepreneurs. Networking to promote and support our business is how we stay alive.

Thankfully there is Zoom. The Morning Brew states: “From handshakes to two-ply, we’re all craving some normalcy. For the homebound and quarantined, Zoom is offering an unconventional return to socialization. “

See: Call Them Zoomers: Gen Z Flocks to Zoom During Quarantine

Zoom is bringing our classrooms together. Zoom has brought me meetings with business colleagues, social groups, my writing group “Coronado Scribes” and most recently the meetings of the “Ocean Beach Networking Group. Our host Chuck Hardwick was quick to transfer us from in-person to online. This week’s meeting was well attended.

See: Ocean Beach Networking Group Continues to Connect Digitally Amid the Coronavirus

One of the most helpful and healing aspects of networking is the sense of community it provides.

Cynthia Kosciuczyk, MBA
Cynthia Kosciuczyk, MBAhttp://www.designertastes.com/
I took the less-traveled roads which led to many careers. Each of these contributed to my unique mix of expertise: science research, teaching, food, art, and textiles. Owning and operating my own businesses (a bakery, a gallery, and a consulting business) thrust me into the driver seat of learning many diverse roles from customer service to public relations and resulted in my unique management style. Participating in the creation of startups, working in design, and my own businesses and technology endeavors. My quest for knowledge and seeking out the best has turned me into a networking enthusiast. A lifelong passion for textiles and Persian rugs taught me an array of professional skills such as research, writing, and community events. Networking resulted in a multitude of business opportunities. My experiences include Management, Entrepreneurship, Sales, Design, Descriptive Writing, Business Strategy, Color, and Textiles. Every facet of my work and life comes together like pieces of a puzzle. I strive to be a phenomenal networker and problem solver who continues to learn and grow.


  1. In recent years, there has certainly been no shortage of valid reasons for criticizing the side effects of the internet on our society. Dependence on smartphones and social networks, violations of privacy and surveillance, polarization of politics and manipulation of public opinion, harassment, trolls and whoever has more.
    It is not that the internet has suddenly become an enemy of humanity. However, we started taking the positive aspects for granted, which represented the dominant narrative of the network in the early 2000s, and we concentrated on the negative ones, also in an attempt to correct them. And then, at the beginning of this 2020, the coronavirus came to mark what could be another halfway point.
    No cinema, concerts, aperitifs, restaurants, games with friends, weekends by the sea or in the mountains. No social life. For almost two weeks, and without knowing exactly when this will end, we have been locked up in our homes. And that is how, suddenly, we are rediscovering the huge role the internet plays in our lives. Beyond the inevitable side effects of any social revolution, we have from day to day reopened our eyes on how fundamental the internet is to keep our society functioning and cohesive (within the limits of what it can be during a pandemic).

    • Thank you for your insights. I do see that as we have life after corona, families that were able to stay connected because of zoom and the like will continue to do so. People networking or in community groups will grow stronger. Business will finally transcend to more online sales and with luck the lessons learned during this time will inspire!