BIZSPECTRUM
Does Your Non-Profit Need Marketing?
I’m sure your instinct is to say, “no.” After all, non-profits are all about doing good deeds, helping people who cannot help themselves, and...
SHOWCASE HOMEPAGE
Consistency Matters
I overheard a staff member grumbling about the new email signature that was implemented for all employees. She sounded like the defiant type who...
BIZSPECTRUM
Marketing for Non-Profits
It sounds like an oxymoron, but non-profit organizations can benefit tremendously from traditional marketing activities.
When you think non-profits, you think of a bunch of...
SHOWCASE HOMEPAGE
A Poor Communication Story
Catherine went into her first job interview since it happened surprisingly confident, although she was aware of the need to keep it positive. Her...
SHOWCASE HOMEPAGE
Everyone Knows How to Communicate, Right?
Most bosses can spout the current rhetoric about the importance of communication, the conventional wisdom on employee engagement, and probably even the platitudes about...
SHOWCASE HOMEPAGE
Put a Label on That
The CEO of a new non-profit carefully assembles his leadership team to prepare for a monumental launch of services. He scours the field for...
SHOWCASE HOMEPAGE
Making a Gracious Exit
Dean sat quietly tapping his foot under his desk while the rest of the office buzzed with rumor at the sight of Dean’s boss...
@LIFE & CULTURE
9/11 – And the Man in a Red Suit
Where were you 18 years ago when the planes hit the World Trade Center?
I vividly recall that nightmarish day. Some of my co-workers and...
@Careers | Job Search
Transfer Those Skills Into A New Career
Early in my career, I taught English in the public schools. It was my mother’s dying wish that I embrace this profession, her own...