FEATURED COLUMN: ENGAGEMENT STRATEGY
Your Startup Failed – Spare Me Your Sob Story
One of the well-known but little talked about facts is that 97% of startups (some say even 98%) close after 1–2 years. We usually...
Inbound Marketing: The Importance Of Creating A “Body Of Knowledge”
What we’re about to write about isn’t new to anyone who ever dubbed in marketing – content is one of the key parameters to...
What Makes A True Community Manager?
January 23rd marked #CMAD (Community Managers Appreciation Day). Traditionally it is a day when community managers around the world celebrate their awesomeness and come...
Marketing 101 – Stand Out or Get Out!
SETH GODIN, the marketing guru whom I avidly follow, is quoted to have said: “You can either Fit In or Stand Out. Not both”....
Content Marketing In 5 Simple Lessons
Words Can Be Worth More Than A Thousand Pictures
THIS ARTICLE WAS originally written in Hebrew as a guest post for one of our strategic...
Brand – It’s Not (Just) How You Look, It’s Who You Are
I'D LIKE TO WRITE a bit about a topic I feel is crucial in the marketing of any business and one that is cause for...
Decoding The Genome Of Social Networking (Online & Offline)
BACK IN 2012 when I was called to give my first talk about social media / social networking, I knew I wanted to talk...
Community Management As A Tool For Conversion And Retention
A FEW DAYS AGO I saw a quote from Brian Solis saying: "Live your brand the way your customer is". Brian could not be...
Engagement Is Not Just a Metric You Measure
It’s the heart & soul of everything you do
ENGAGEMENT IS A sneaky issue. On the one hand we hear it’s important, and in fact...
Authenticity, Leadership and Community Management
IN MY LAST POST I said a community is a living organism, because it’s made up of people and because it evolves. These people...
