Your Startup Failed – Spare Me Your Sob Story

One of the well-known but little talked about facts is that 97% of startups (some say even 98%) close after 1–2 years. We usually...

Inbound Marketing: The Importance Of Creating A “Body Of Knowledge”

What we’re about to write about isn’t new to anyone who ever dubbed in marketing – content is one of the key parameters to...

What Makes A True Community Manager?

January 23rd marked #CMAD (Community Managers Appreciation Day). Traditionally it is a day when community managers around the world celebrate their awesomeness and come...

Marketing 101 – Stand Out or Get Out!

SETH GODIN, the marketing guru whom I avidly follow, is quoted to have said: “You can either Fit In or Stand Out. Not both”....

Content Marketing In 5 Simple Lessons

Words Can Be Worth More Than A Thousand Pictures THIS ARTICLE WAS originally written in Hebrew as a guest post for one of our strategic...

Brand – It’s Not (Just) How You Look, It’s Who You...

I'D LIKE TO WRITE a bit about a topic I feel is crucial in the marketing of any business and one that is cause for...

Decoding The Genome Of Social Networking (Online & Offline)

BACK IN 2012 when I was called to give my first talk about social media / social networking, I knew I wanted to talk...

Community Management As A Tool For Conversion And Retention

A FEW DAYS AGO I saw a quote from Brian Solis saying: "Live your brand the way your customer is". Brian could not be...

Engagement Is Not Just a Metric You Measure

It’s the heart & soul of everything you do ENGAGEMENT IS A sneaky issue. On the one hand we hear it’s important, and in fact...

Authenticity, Leadership and Community Management

IN MY LAST POST I said a community is a living organism, because it’s made up of people and because it evolves. These people...

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The Old Oak Tree

So silently the brown thorn adorned branch from the old oak tree from whence it had fallen waited for the anticipated arrival of your...

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