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Can McDonald’s Improve On Perfection?

BIZCATALYST 360°
BY BIZCATALYST 360°

McDonald’s had a great run during the early recovery years as fast food served as an “affordable luxury” for cash-strapped families. In the most recent quarter, however, it reported anemic 0.2 percent same store sales growth. Now they’re trying to shake things up with, among other things, a new set of steak-and-eggs breakfast options.

via Steak egg McMuffin: Can McDonald’s improve on perfection?.

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