Influencer marketing uses popular online personalities to promote products and services. As the term suggests, an influencer is someone who has a strong influence over his or her followers. Marketing with the right influencer can boost your eCommerce sales significantly as long as you approach this strategy the right way.
Connect With a Larger Audience
The primary purpose of influencer marketing is to expand your audience. Top influencers may have hundreds of thousands of followers who will see your products in that individual’s posts. Most influencers are seen as trustworthy personalities that followers can turn to for reliable recommendations. When your products are featured on an influencer’s page, they’ll instantly benefit from some of that influencer’s clout. Working with the right influencer will help you expand your reach to people who may not have otherwise known about your brand.
It’s crucial here to find the right influencer for your needs. Even someone with 100,000 followers won’t help your brand much if they’re in the wrong market. An individual in your niche with only 1,000 followers may prove far more valuable if those followers are highly engaged and interested in your market. Research your options carefully to find the right opportunity.
Solidify Your Brand Personality
The influencer that you choose to work with will become something of an ambassador for your brand. Customers may come to associate this face, voice, and personality with your company. If you find the right influencer, this can be a wonderful way to solidify the brand image that you’re after. Whether you’re looking for someone with a carefree surfer vibe or a neat and professional demeanor, you can imbibe your brand with this look and feel by working with the appropriate person.
Make Your Content Social
Customers typically come into contact with influencers on social media sites like Twitter and Instagram. If you’re looking for a fast and effective way to boost your social marketing, partnering with an influencer is a great place to start. You don’t have to take full control of the content, and can instead sit back and watch the sales roll in.
If you’re using an intuitive eCommerce platform like Magento, you can also integrate your own social media campaigns effortlessly. Stay in close contact with customers and influencers alike with tools that make it easy to share your advertising, examine your analytics, and interact with customers.
Show Customers How to Live the Brand
Griffin Thall, CEO of Pura Vida Bracelets, sums up the power of influencer marketing neatly, defining this tactic as “finding people that can live your brand better than you can, because at the end of the day, the people running the brand are always at the office.” Your influencers can give your marketing efforts a big boost by showing how your products fit into a particular type of lifestyle in a very realistic and interactive manner.
Influencer marketing can boost eCommerce sales when you choose the right person to work with. Finding the perfect personality for your company may prove to be the key to unlocking a wealth of new consumers.