We’ve all heard of “paying it forward”—the idea that one thoughtful act on someone’s part can touch off a chain reaction of good deeds. I’ve posted before about how companies can get into the act through intelligent acts of kindness. These are simple, inexpensive gestures that brighten a customer’s day and generate loyalty.
But some commenters on my post questioned whether companies can ever be expected to act in a generous spirit. Others wondered whether a company can really hope to engender this kind of behavior in their employees.
My answer to all such questions is a resounding yes. Companies can and should contribute to positive experiences in the world, and it’s good business practice to do so.
via Can a Company Pay It Forward? | Fred Reichheld | LinkedIn.
