There’s a battle constantly waging in the media world: cable television packages versus the ever-growing marketing of subscription streaming services. Last year, Waterstone Management Group surveyed 2,500 Americans and found that the clear majority, some 84-percent, of people underestimate how much they spend on entertainment and media subscriptions each month. Many Americans are cutting the cord, so to speak, and ditching cable all together to save money.
Waterstone surveyed 5,000 Americans from across the country to find out how many cut the cord, how many are thinking about it, and how many are dedicated to their monthly cable package. The study results revealed more than half of people, 59-percent, said they cut the cord, and an additional 29-percent are thinking about it.
The study looked at state by state data to see which populations are leading the charge and embracing streaming services, and found Idaho has the highest percentage of cord cutters with 72-percent of respondents saying they got rid of cable. Following close behind are Kentucky, Tennessee, Wisconsin, Nevada and Arizona. The study was conducted in December 2018, and respondents ranged from age 18 to 69 and represented all 50 US states.
Courtesy of WaterstoneGroup.com
