Bye-O-Hacking Life, Hello Soul Metrics



the activity of exploiting genetic material experimentally without regard to accepted ethical standards, or for criminal purposes.

While the above definition is, well, a little rough in its extreme calling-out of all innovation coined as a neuro or biohacking device designed to help consumers “track” many markers of their physical life (quality of sleep, steps walked per day, etc.),  it did wake me up a bit when I read it and realized the contrast between this 15.4 billion dollar market(and projected to grow 20 percent from current to 2028!) and what I am calling from a pull in my heart, not to biometric devices, but to soul metrics. I can tell you the ROI (return on investment) for measuring how well the soul is doing isn’t going to bring in the venture capital money like the current health tracking devices of our modern day. Nonetheless to a guy trained in the assessment and measurement of everything possibly impaired, wrong, inadequate, incomplete or dysfunctional of a human being, there are many days I actually wish I had a soul metric device to wake up a client from a sort of consciousness “fog” that blocks deeper, more mystical hard-to-grasp concepts like “essence” or “wisdom.”  Beyond the empirically derived treatment plans that make up so much of what is deemed the best practice route for us shrinks, I still believe that understanding those two words—-wisdom and the essence of something—-carry powerful pieces of behavior change influence for the otherwise “normal” (psychologically) person who seems to be still not happy (NOTE: I am not a big fan of that word “normal”, by the way; for methods that employ such designations can prompt the misuse of statistics via percentile ranks, for example, to reinforce one to not look any farther or deeper into one’s self-deception…but I digress).

So, yes, soul metrics may be a bit goofy perhaps in its sound, but it did hit me on the treadmill this morning as I looked around and saw so many people caring—yes, a good thing—about their body and their health, using wearables to track everything they were doing; and to know where they were at with all their efforts.  Something endorphin-like there for sure, in the knowing and reducing of cognitive dissonance. And this is not a bad thing for sure, when this seeking-and-checking remains inside this realm of evaluation of a particular part of physical health.  I mean, I can remember being clueless about the benefits of a “maximum heart rate” years ago and not knowing if my workouts were indeed giving me the best bang for the buck.  There is indeed something sensible about ensuring one’s time is not fruitlessly spent in an area of life one cares about.

But as I walked a bit on the treadmill and looked around, doing my morning meditation and prayers, my weird brain thought, “wow, what if there was a way to do some soul metrics with the invisible parts of our life that allegedly (operative assumption here, so don’t send me hate mail please…lol) may matter more in the grand scheme of things?  I mean, clearly, we as human beings love the biohacking, wearable device, tracking ‘phenomenon” of the bio/neuro realm for some 15 billion-plus reasons as noted above with its monetary rewards.  So, what are those hooks that make using them so appealing? It seems the key facets may be:

– immediate feedback

– making the unknown more known

– addiction-feel of ‘data” (a number, a visual, or a graph always seems to encapsulate ‘truth” more than a run-on sentence or wordy article like mine here, even if the number is false or merely half true. Research has shown that the neuroscience-based journal article with a “picture” of brain imaging to support the premise within is more truthful/real than the other identical article that doesn’t have the brain scan, even though the same statistical finding and conclusion is expressed in both.)

This last point is particularly interesting. For I sometimes think of the people or companies who get lots of “followers” to their ideas on social media; they sell their message most effectively with neuromarketing hooks.  As many of the neuromarketing researchers have shown with advertising, it is all about selling a message to the visual cortex—an older, more primal part of the brain— that hooks and grabs fast the attentional circuitry and shows without explanation needed (cognitively) why one MUST have this product now.  It shows the contrast of “before the use of a product and after the use of a product” and the value to the consumer in a mere nanosecond.  If you think about it, that is so pleasure-full and delightful on the brain, when those 3 lemons, so to speak, all line up like a psychological jackpot prize—immediacy, certainty, confirmation (through data).

The only catch here, is that those 3 three things and the resultant dopamine release one gets from experiencing them is damn reinforcing for, at times, all the wrong reasons….and can blur what is really actually true from what feels like truth.  And it hit me with my soul metrics thought:

Imagine if one could get such immediate feedback on how one’s inner spiritual life is doing.

Sure, folks, we have mood trackers galore on the app stores, diagnostic tests of neurotransmitters, and psychological tests on supposedly what your personality is—but this is not what I am talking about. Personality, moods, and chemical levels of the brain are surely related to psych stuff, but not necessarily even critical for a saving of a soul here on Earth (regardless of whether you believe in an afterlife). While our world sure does reward “happiness” as the sin qua non of well-being and high functioning, for those who do believe in something after this life, I actually think Heaven is full of a bunch of ‘low scorers” on many of the aptitude tests, neuropsychological evaluations, performance reviews, and mood-based lab work.

Before people get all upset that this is some quasi-religious article, wait a minute, please.  It is a call to help the reader see why tracking, measuring, and evaluating worldly-based “stuff” to what we call health may not translate perfectly to a profound peace sought in and through and by this life, that’s all.  I have seen in the 20+ years of my professional work with people that there is a difference between evidencing prescribed behaviors given by me, the shrink, that would be deemed “healthy” and those behaviors done WITH a spirit of loving intention behind the prescribed behavior, always unknown, for the true goodwill of another human being. This distinction is on a heart level and not found in any assessment out there on the “market”. Said another way, therapy always seemed inadequate in being able to make happen and “measure” this kind of stuff that I felt had the key to sustainable whole systems consciousness change. With therapy’s emphasis on the cognitive-behavioral, neurological or biological, we missed many times the elusive, irksome, and wildly irrational road to the conversion of the heart.  To me, it is an integrative journey merging body, mind, heart, and soul, necessary to move someone from doing the right thing for the wrong reason to doing the right thing for the right reason.  And, yes, to be fair to the biohacking lens on reality, there is a huge role of the body-level in this transformational work. That is, I do think the physical nature of our world/our bodies is not meant to just be interpreted on that level, but rather to spill over and co-influence many other parts of the human psyche, lab numbers, and decision making—even the person of Christ did his healings with the mud of the earth and the spittle of the human body to embody the healing in/with nature itself. So, whatever is the ultimate evidence of “high performance and true inner transformation “it most likely includes both the body and the spiritual realm.

Now, common rebuffs to what I wrote above are typically of the following types:

  1. Hey man, there is nothing wrong with tracking my sleep, my walking steps, and the quality of my workouts”.   Ever notice how, for some, the first defensive strategy of these folk is to go to an extreme to beg for a validating response? Being wrong and having room for virtue-growth are two radically different things, and it is amazing how inclined so many human beings are in hitting the eject button way too early in the self-exploration of a concept; especially those rubbing a bit too close to ethereal, or mystical-type things.
  2. Don’t care, doesn’t really apply to me”.  Again, the ability of people to be both the judge and the judgee to self-select out at convenient times of life-evaluative discussions is a core part of our pride, or without proper experience, our ignorance. How do I know this? I have logged thousands of hours with conversations with human beings at their most vulnerable, hearing things that have changed me big time. When we haven’t had a near-death experience, been by the bedside of someone about to die listening to the things they are saying, or pondered from the heart (not just intellectually) our own death, we tend to speak from a shallower place. Understandable. Experience has taught me professionally and personally that the only proper response with people who say this rebuttal is -“Ok, sounds good.”  Like those who want to deny the law of gravity, usually the natural law of things will teach them in their own time what they did not want to listen to, or just haven’t considered in the first place due to the circumstances of their life.
  3. The pseudo-intellectual counterattack.  This we see big time in our culture with half-truth’d sound bites everywhere on the internet and the hand-picking of ‘data” to support our apriori inclinations. If everyone is right, no one is really profoundly so. I am reminded of those studies that ask students to rank themselves in a class on how they are doing grade average-wise. It never is a normal curve. Everyone is “above average”…..a statistical improbability.

What if all this feedback-giving through data, reports, devices, apps, etc., while intended to serve a good purpose within boundaries, can backfire on us, with the brain either over-extrapolating what it actually means or anesthetizing us to not look beyond just the number. I think there is something here.  Feedback is a double-edged sword.  For instance, an airplane cockpit and its functioning gauges which keep a plane in the sky is a bit more “black and white” compared to our own biometric-infused world of data and how we get potentially overly conditioned on that realm of existence, missing out on how we are doing in (arguably) other mysterious or data-resistant realms that have their own substantive meaning to a ‘measurable” good life; one that can also prevent many a crash of sorts. That is, those from our own myopia or attachment when we get so lost in the world and its allure of ‘data”. What do I mean?

  • We sometimes take data outside their boundaries and operational definitions and expand into areas that may not be true. Lowering own’s blood pressure while increasing the steps per day may not mean improving the bottom line of health or be the particular thing that is most important to do for an unknown predisposition that needs a more essential thing to do or change about one’s self to truly prevent that hidden risk factor. But you would be surprised hearing in therapy sessions the buffers people build up misapplying their good work to other areas of life or making their efforts more than they are.
  • Many sources of world feedback (i.e., experts) are spiritually bereft yet sound logical, rational, and smart, which, nowadays seems to be the holy grail of what gets people following you on social media, booked for speaking gigs, or on CNN in a guru status.
  • There is a worldly bias toward tolerating suffering or to things that make us feel uncomfortable, something I believe is at least correlated to our addiction (dopamine-rich) world today. This is problematic at times, for when we try to control such things to our own desires we may mess with the hidden, the sacred or the beautiful underneath a problematic life situation that is compelling one forward in ways outside the ‘feedback data to fix something.” For instance, there is a wonderfully powerful book about how monks prepare to die called A Time To Die: Monks on the Threshold of Eternal Life by Nicolas Diat, and I was struck by the meddling conflict of worldly standards of what doctors wanted to do with these aging monks and what these holy men felt they were called to do in/with their inconvenience of suffering. We clearly have a bias in our world to alleviate or completely remove it at all costs which I believe has actually made so much of our ability to tolerate other types of human challenges weaker–especially those in relationships with each other.

I guess the big point is this:  immediate feedback-reinforced living can cause us to miss big time the truer look at the internal life, or give us false reasons to feel falsely comfortable “as is” …..for feedback-reinforced living doesn’t discern well what the world thinks needs to be “left as is or to change” from what, say, God/Higher Power/Natural Law of Things sees as to be left as is or to change. Or, heck, even our heart—not just our measured pulse or rhythmic pattern—and its mysterious ways it speaks to us to lean into a choice we are ignoring over and over.

In fact, this ‘other world’ behind data can be so radically different than logic.

Maybe the best soul metric device is a meta-level gadget, one that points us to “feedback about all our feedback” to show its absurdity–just to nudge us to make space and room for all the information overload created from these types of apps and biohacking devices. This makes me think of a recent study that just came out showing how human beings systemically underestimated how much more peaceful they would be in solitude compared to social media time, Google surfing, “doom scrolling,” You Tubing, and searching through their phone.   This research showed me that it may not be so much that we are addicted to our technologies/devices/phones, but more that we are under-addicted to the “right stuff”. It may be there is so much of a dearth of time logged on the other side of this equation that ultimately affects a relevant, fair, calculable comparison in the first place.  As we blissfully hardwire ourselves away to a state of satisfied dissatisfaction, perhaps we are constantly underestimating in our brain’s prediction ratios the power of being silent and being with ourselves, alone. Quiet. Tracking nothing. Listening to the track-less stimuli of moments passing.

It’s wild how the device itself that measures “how you are doing” misses the bigger issue of predicting what we think actually will make us happier, healthier, and more peaceful.

I guess a fitness tracker measuring your steps doesn’t care if those steps are forward or backward.


Dr. Kevin Fleming
Dr. Kevin Fleming
Dr. Kevin Fleming is a three-time University of Notre Dame grad and Founder of a global neurotechnology-based firm, Grey Matters International, Inc., that concentrates on providing true sustainable behavior change solutions for distinctive clientele seeking to go beyond mere self-help, coaching, and therapy. His work has been featured in top media outlets including The New York Times, CNN, Forbes, Fortune, Christian Science Monitor and has been endorsed by faculty members in both Harvard Medical and Business Schools, given the crossover illusions of success and happiness that confuse high performing brains of our modern day. This innovative neuroleadership research and practice of his prompted an invite to speak for top Middle Eastern leaders in 2008, which had cabinet members for the King of Jordan in attendance. He received a feature chapter on his behavior change work in a book that hit the tops of both Wall Street and NY Times bestseller charts, ALL IN by Adrian Gostick. With the growth of Grey Matters International his offering of cutting edge neurotechnology options for creating breakthroughs in mental health, he was asked to be an expert aftercare resource for the CBS hit show "Face the Truth", created by the producers of The Doctors and Dr. Phil. In addition to being considered as one of the top personal & executive coaches globally (published in interviews and anthologies with the great Marshall Goldsmith, the late Stephen Covey, and Deepak Chopra), he is the U.S. Ambassador for the International Regulatory Body of Coaching and Mentoring. He is also on the Advisory Board for the DeNicola Center for Ethics & Culture at the University of Notre Dame. He resides in Jackson Hole, Wyoming, and Tulsa, OK and enjoys singing/songwriting and recording as a semi-professional recording artist and studio drummer, having recorded projects with the producer/bandmate affiliated with Carole King and Dan Fogelberg.

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