After nine years in Brooklyn, The Chocolate Room — a popular purveyor of wine, cake, candy and coffee — experienced one of those cataclysmic events retailers fear: a crippling rise in rent. Informed in late 2012 that they would face an increase of more than 500 percent, the cafe’s owners, Naomi Josepher and Jon Payson, reluctantly decided to abandon their space and begin figuring out how to finance a $200,000 relocation.
Businesses That Try Crowdfunding Face Skepticism
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