If you think business ethics is crucial in today’s scandal-ridden era, then just wait a few years. The reasons for running ethical businesses are only going to get more compelling—as well as more complex—over the coming decade, suggests a new global survey conducted by the Human Resource Institute (HRI) and commissioned by American Management Association (AMA).
Why should companies behave ethically? The top-ranked reason is “to protect a company’s brand and reputation,” closely followed by the desire to “do the right thing,” according to the 1,121 survey respondents. Their responses highlight the fact that business ethics has both bottom-line and moral implications for business professionals.