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No Business Built on Teenager Demand is Sustainable

Perhaps the most common ‘doom and gloom’ cry for businesses — especially Internet businesses — is that teenagers, who were once their main customers, are ‘leaving in droves.’ The great example of this is Facebook where it is often claimed that it will be overtaken by Snapchat or the like because teenagers are leaving to other places. Thus, they will either have to stem the tide — perhaps by paying billions for Instagram or WhatsApp— or face decimation in a MySpace way

via Digitopoly | No business built on teenager demand is sustainable.

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