In this insightful conversation between Yvonne A Jones and Dortha Hise, Dortha, a successful solopreneur shares valuable lessons learned from her experience in building her own profitable business in network marketing.
The discussion focuses on the importance of building relationships, both with customers and with mentors or coaches who can help you reach your goals. Dortha also emphasizes the power of community and accountability in supporting entrepreneurial growth.
Throughout the conversation, Dortha provides practical tips and personal anecdotes to illustrate her points. She discusses the challenge of balancing authenticity with business promotion, and how she learned to navigate this in her business. She also credits her husband for providing stability and support as she launched her own business.
This conversation offers actionable insights for anyone looking to build a profitable business and thrive as a solopreneur.
Key Points:
- Dorothy Hise is the owner of Pretty Smart Virtual Services, a full-service VA company that is a multi-team which assists her in supporting her clients since 2004.
- Champion of customer service and believes in creating amazing experiences for clients.
- The Pandemic provided a pivot point to step up her game: A lot of her clients had in-person businesses or doing events in person and had to really take a hard U-turn to course correct and get all that stuff online. She was uniquely positioned to support them in transitioning to the virtual world.
- 90% of her business comes from referrals.
- She looks for opportunities to create wow experiences for her clients – whether sending a personal hand-written card or purchasing and mailing something she believes they need, like a book.
- Dortha has built and continues to build her business based on the relationships she has nurtured and finds that the transactional type of selling is not where she wants to hang out.
- Building relationships with customers, clients, peers, and mentors who become your advocates is something Dortha highly recommends.
