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Building Consumer Loyalty in the Fast Service and Casual Dining Restaurant Sector

So what is the state of brand loyalty within the fast service and casual dining restaurant sector?

In answering this question, Deloitte’s Travel, Hospitality, and Leisure practice performed extensive consumer loyalty research, surveying more than 4,000 patrons of fast service and casual dining restaurants.

As part of this research, we conducted two in-depth focus groups with frequent visitors to these restaurants. We asked a number of questions that aim to assess restaurant consumer attitudes and behaviors.

via Building Consumer Loyalty in the Fast Service and Casual Dining Restaurant Sector. – Sunday, 27th April 2014 at 4Hoteliers.

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