No matter what point you have reached with your social media strategy, you will hear that you need to build your engagement. While this is the truth, there are many marketers that may not understand why. While engagement is a buzzword, it is one that has staying power.
- How Caterpillar Constructs a Strong B2B Social Media Strategy (blogs.salesforce.com)
- Social Media Marketing Strategy and ROI (business2community.com)