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Build a Better Business Website

If you have a small business, you need a website, and it can’t just be any website either – it has to be a website that’s easy and convenient to use; it must be a website that shows your customers you care about them and it has to be a website that makes people want to buy from you. If all of that sounds like a tall order, well it is, but here are some quick tips that will help you implement it all successfully:

Use a Visual Sitemap Generator

The simplest way of ensuring that your website is perfectly constructed and simple for your customers to use is by using a Visual Sitemap Generator. Whether you’re a seasoned web designer or an amateur looking to build your own website for your entrepreneurial exploits, using such tools to create a map is a must. It will give you a clear guide of what you need to do to make your website as simple as it can be while also being pretty sophisticated.

Make Sure It’s Responsive

It’s amazing how many business websites still have static designs that can make it difficult to navigate them when viewing on a mobile device. It’s 2018, and more people are logging on via cell phones and tablets than laptops and PC, which means you need a responsive design that enables your customers to actually use your website in their prefered format. The good news is that basic HTML and CSS, or AJAX skills are all you need to create responsive web designs, and if even that is beyond you, there are templates that you can use (although it’s always better to have a custom design if you really want to impress).

Speed Up Your Loading Times

If it takes more than 5 seconds for your website to load, it’s taking too long. So, ensure that you’re on the most reliable hosting plan  you can find, get rid of any unnecessary plugins, optimize your CSS and Java files,  and use a content delivery network to ensure that your website loads pretty much automatically pretty much all of the time.

Include More Information

Users who buy online are used to being able to find lots of information about the products and services they are interested in. So, if you want them to be able to trust you, and to be confident in their choices, it’s never a bad idea to make downloadable information packs, product specifications and even warranties available on your website.

Implement Live Chat

Integrating live chat software with your website is really important right now. Why? Because it enables your customers to get instant assistance with any issues they are having, which helps to build trust and improve sales.

Minimize Your Menu

Ideally, your site’s menu should have no more than five items on it for simplicity’s sake and easy navigation. If it has any more of that, consider creating sub-headings to keep things more organized instead.

Time to start tweaking your company’s website?

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