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Budgeting for 2014? Remember Reputation Management Plus Social Media / Web / Mobile Marketing

If there is one thing hoteliers can’t forget to budget for in 2014, it is digital marketing. Keeping website and mobile web content fresh, scrutinizing the property’s reputation via the web and social media channels, plus responding to guest reviews is critical for operational success and true customer-relationship management.

via Lodging Interactive Blog: Budgeting for 2014? Remember Reputation Management Plus Social Media / Web / Mobile Marketing.

 

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