Brain Based Enterprises: Harmonising the Head, Heart and Soul of Business

Brain Based Enterprises offers a unique synthesis of intelligent thought fused with pragmatic and pithy insights on the art and discipline of leading enterprises, where intelligence, ideas, and innovation are the currencies of Sustainable Competitive Advantage (SCA). From the first signs of intelligence through making axes and fire, we now have access to unprecedented powers of creation through the convergence of humanity and technology. Rapid and dramatic advances in our understanding of genomics, biotechnology, computing, and robotics make it possible for us to create a better world or destroy what we have created. The author explores both sides of the Man-Machine dynamic so that you can choose wisely.
Expressed clearly and concisely, this book is essential reading for busy people seeking to inform and illuminate themselves with a rich mixture of pragmatism, inspiration, and wisdom. Featuring numerous micro case-ettes from enterprises ranging from biotechnology to banking and bots, Brain Based Enterprises grounds the ideas for people seeking to make the most of the Fourth Industrial Revolution.
About the Author

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Peter Cookhttp://www.academy-of-rock.co.uk/
PETER leads Human Dynamics, offering Business and Organisation Development. He also delivers keynotes around the world that blend business intelligence with parallel lessons from music via The Academy of Rock. Author of and contributor to twelve books on business leadership, acclaimed by Tom Peters, Professors Charles Handy, Adrian Furnham, and Harvey Goldsmith CBE. His blends his three passions are science, business, and music into unique inspiring keynotes based on the art of storytelling. His early life involved leading innovation teams for 18 years to develop life-saving drugs including the first treatments for HIV/AIDS, Herpes and the development of Human Insulin. 18 years in academia teaching MBAs and 18 + years running his businesses. All his life since the age of four playing music. Peter won a prize for his work from Sir Richard Branson after his mother claimed he was a Virgin birth. He now writes for Virgin.com.
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