More than two-thirds of all businesses use content marketing to attract potential customers to online assets. Among these, most use a combination of blogs, social media, and other strategies to maximize exposure. But what makes a brand exciting enough to deserve the time of day for readers and consumers? There are four types of business blogs:
The link on a website that takes visitors to a blog that hasn’t been updated for 18 months.
via How Boring Businesses Can Write Exciting Blogs.
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