Blunders –Why Smart People Make Bad Decisions

Blunders and Buses…

The Guys blunder through another great conversation about leadership challenges and opportunities. All ashore that are going ashore! Ray and Zen explore the work of Zachary Shore and his book, Blunder – Why Smart People Make Bad Decisions.

Have you made any blunders in your business decisions? Many have and still do. How do you avoid the pitfalls of bad decisions?

This lighthearted discussion on business decisions that avoid blunders and addresses aspects of openness and vulnerability to do so might offer insights to your own dilemmas and fears in leading your own company.


Zen Benefiel
Zen Benefiel
Zen says his life has been spiced with personal and professional opportunities that came through his nurturing of faith, love, and trust that dreams do come true. What built that faith, love, and trust began as an orphan told of his adoption just after his 4th birthday. The spice continued with experiences that span the gamut of the paranormal and include off-planet engagements over a lifetime. Can you say outlier? With two Master’s degrees and multiple certifications as well as an interesting professional history ( his passion turned to transformational life coaching just after the turn of the century, having become a rather astute cognitive scientist with extraordinary insight and intuition, he transformed Be The Dream (founded in 1988) from the intention of bridging best business and spiritual practices to a reality that has served hundreds. A decade and a half of writing was filled with cathartic wonders. His gifts are useful for Team Partnering as well, facilitating people, places, and things to build mega-structures with pre-construction teambuilding sessions. Divorced with four children, 9 grandkids, and 2 great-grandsons, he remarried after 30 years. Luba is from St. Petersburg, Russia, and their meeting, both agree, was a cosmic conspiracy of destiny, spiritual compatibility, and future vision of a newly ordered world in harmony with natural order. After 47 years of preparation, and stepping into what feels like fulfilling destiny, he recently became the Executive Director of the Live and Let Live Global Peace Movement that is inspiring the world now.

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  1. The theme of the post is quite interesting. Zen.

    My brother read the post as well. He said “blunder0 what is more than that getting married?”
    I know he was just joking. But the tripling effect of a bad decision can be much more than simply than saying it was a bad decision.

    • Humor is often lost in translation, Ali. If we are honest, at some point there is a question of the sanity of our decisions on many fronts and for many reasons. The reality is we have to live with those decisions and either transform them into something better through our learning, or continue to believe or blame others’ responsibility in them. Adjusting our inner reality to reflect those better decisions is often an arduous process for sure. Thanks for stopping by and commenting.

  2. My co-host, Ray Silverstein, was a YPO member (40MM annual revenue under age 40) and board member of Devon Bank in Chicago for a couple of decades. He sold his businesses, with 1300 employees roughly, and launched PRO, Presidents Resource Organization (Peer Advisory Boards) over 30 years ago. He reads and writes ‘cliff note’ versions of business books that he uses in his groups. He’s also 20 years my senior. He stresses making best choices, analyzing results and adjusting with the notion of learning personally and organizationally, not self-deprecation. For small business owners, he’s been a huge help over his tenure with PRO. Check him out:

  3. I doubt there is now, or ever has been, a leader that hasn’t made mistakes. It has been said that anyone that hasn’t made mistakes is a person that has never done anything. But then, that alone is a mistake. So there you are. Learn from the blunders, pick up the pieces, and press on a bit wiser.