Google is the most popular search engine in the world, but that doesn’t mean you should forget about Bing. In fact, Bing may be a more valuable platform for your business than you think. Although it has a smaller market share than Google, that doesn’t mean it isn’t worth focusing on. In this blog post, we will discuss some of the reasons why businesses should start paying attention to Bing and how they can make the most of its potential.
Bing vs Google
There are a few key differences between Bing and Google that businesses should be aware of. Firstly, Bing is powered by Microsoft and therefore has a closer relationship with other Microsoft products such as Office and Outlook. This can be beneficial for businesses as it means there is potential to integrate Bing into other aspects of your online presence. Bing is also less competitive than Google when it comes to paid advertising. This means that businesses have a better chance of appearing in the top search results on Bing without having to spend as much money.
In terms of the number of users, Bing is far behind Google. However, it is worth noting that Bing’s users are generally more affluent and have higher disposable incomes. This means that they are more likely to make purchases online than the average internet user.
Why Should Your Business Care About Bing?
There are a number of reasons why your business should start paying attention to Bing. Firstly, as we mentioned above, Bing is less competitive than Google when it comes to PPC ads. This means that you can get your ads in front of potential customers at a lower cost.
You are also missing out on a large pool of potential customers if you only focus on one search engine. It’s likely that your competitors are taking the same blinkered approach and only focusing on Google. So, by improving your rankings on Bing, you can tap into a whole new market that nobody else is paying attention to.
How To Improve Your Performance On Bing
If you want to rank better on Bing search results, it’s important that you recognize it is different from Google and you may need to take a slightly different approach. Working with an SEO agency that has experience with Bing is important as they will understand the specific strategies needed to improve rankings. However, there are some simple things you can do yourself to give you that initial boost.
Here are a few tips on how you can improve your performance on Bing:
– Optimize your website for the Microsoft Edge browser as this is what Bing uses.
– Use relevant and targeted keywords in your titles and descriptions.
– Make sure your website is mobile-friendly as more and more people are using their smartphones to search online.
– Use Bing Webmaster Tools to submit your sitemap and track your performance.
By following these tips, you can improve your visibility on Bing and start driving more traffic to your website. Bing may not be the biggest search engine, but it is still a valuable platform for businesses. By neglecting it, you are missing out on potential customers and valuable web traffic.