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Hoteliers: A Bigger Megaphone Doesn’t Mean Better Marketing

Maybe this story sounds familiar to you: The marketing team at a mid-size, global B2B company that operates globally offers products for the health care, life sciences, and medical device industries is putting together their marketing plan.

via Bigger Megaphone Doesn’t Mean Better Marketing. – Sunday, 21st July 2013 at 4Hoteliers.

 

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