CLICK BELOW TO REDISCOVER HUMANITY

A DECADE+ OF STORYTELLING POWERED BY THE BEST WRITERS ON THE PLANET

Big Online Marketing Blunders (And How To Avoid Them)

Online marketing covers a broad amount of areas, from SEO to backlinking and social media. And with so much to focus on, it’s no surprise that hundreds and hundreds of companies are still making a couple of grievous mistakes.

It’s a complex area of the marketing game though, so you’d be forgiven if it made your head spin. Frankly, there’s a lot to consider, and a lot that can go wrong. So, whether you don’t know your PPCs from your CPMs and your SERPs, here are a few of the biggest online marketing blunders you should try to avoid!

#1 Failure to assess the effectiveness of your SEO campaign

Search engine optimization is all but a requirement for businesses in the digital age. The act of tweaking your web presence to make it more and more prominent is hard to get right, but rewarding if you do.

Over the years, search engine giant Google has made several changes to its search algorithms. Besides penalizing mobile-less sites and keyword stuffing, these changes favor SEO campaigns that’re maintained.

If, for example, my site was the number one on SERPs for the keyword ‘carpets 2016,’ it wouldn’t stay that way forever. Eventually, I’d fall back down the rankings if I didn’t constantly assess my campaign and keep it up-to-date.

There are plenty of professional online marketing agencies that can offer you an SEO report, which makes effort on your part minimal. SEO isn’t a one-time change or overnight fix – it’s an ongoing process. So make it so!

#2 Lack of focus on specific keywords

At this point, the ability to specialize in certain keywords is all but impossible. No matter the area in which your business operates, there will be hundreds just like you, which makes online marketing tough.

If you ran an opticians, you wouldn’t rank for ‘opticians.’ If you ran a music business you wouldn’t rank for the phrase ‘music store.’ Still, this is a mistake many companies make. Their marketing efforts are far too broad, and focusing up would produce much better results.

So take this approach with your keywords. Instead of ‘opticians,’ focus on ‘opticians in London’ or ‘opticians with free eye tests.’

Growth_and_Contribution_Program-community

https://commons.wikimedia.org/wiki/File:Editor_Growth

Try and predict what people might search, outside the more general terms. Plus, this way, you’ll be able to meet the exact requirements dictated by that search phrase, leading to a more likely sale.

#3 Poorly designed landing pages

You may have been so focused on getting people to your site that you forgot to look after them when they got there. Landing pages, if done correctly, can turn those clicks into customers, but if done poorly they can turn plenty of people away.

The key here is to not mislead the customer. Time and time again, I’ve clicked on site links that redirect me to another page, or make me sit through a video ad before the page appears. It’s frustrating, annoying and makes me lose all respect for that business.

To avoid this, ensure that the description of the landing page link is not misleading in any way. If a customer is clicking because the description details a special offer, make sure that offer is front and center.

Are there any that we missed? Let us know in the comments below!

CLICK HERE TO GET TODAY'S BEST WRITING ON THE PLANET DELIVERED TONIGHT

BIZCATALYST 360°
BIZCATALYST 360°https://www.bizcatalyst360.com/about/
WE ARE THE AWARD-WINNING PUBLISHING DIVISION OF 360° NATION —PRESENTING OUR LIFE, CULTURE, AND BIZ MULTIMEDIA DIGEST AS A HUB OF CREATIVE EXPRESSION AND PERSONAL GROWTH. WITH AN EMPHASIS ON ACTION, OUR VAST GLOBAL CONTRIBUTOR COMMUNITY EMPOWERS PEOPLE TO TRANSITION FROM KNOWING WHAT TO DO TO ACTUALLY DOING IT —ALL COMPLEMENTED BY SYNDICATION RELATIONSHIPS WITH A CHOICE GROUP OF EQUALLY INNOVATIVE MEDIA OUTLETS. TODAY AND EVERY DAY, WE SIMPLY DELIVER THE VERY BEST INSIGHTS, INTELLIGENCE, AND INSPIRATION AVAILABLE ANYWHERE —DOING IT OUR WAY BY PLACING OUR WRITERS AND OUR AUDIENCE AT THE FOREFRONT. IT'S MAGICAL. IT'S EVERGREEN. AND QUITE FRANKLY, IT'S JUST GOOD STUFF. PERIOD.

SOLD OUT! JOIN OUR WAITING LIST! It's not a virtual event. It's not a conference. It's not a seminar, a meeting, or a symposium. It's not about attracting a big crowd. It's not about making a profit, but rather about making a real difference. LEARN MORE HERE


   

DAILY INSPIRATION. DELIVERED.