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Big Data in Tourism & Hospitality: 4 Key Components

Identified as one of the major trends impacting the travel industry, among many other industries, big data is already playing an important role in how travel organizations are shifting their efforts. Many people think it’s a “technology thing” when it’s really about business processes and intelligence to better deliver the customer promise.

via Big Data in Tourism & Hospitality: 4 Key Components | ehotelier.com News Archives.

 

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