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Beyond Facebook: The Multi-Billion Dollar Personal Data Ecosystem

In the ocean ecosystem, plankton is the raw material that fuels an entire food chain. These tiny organisms on their own aren’t that remarkable, but en masse, they have a huge impact on the world. Here on dry land, the massive volume of content and meta data we produce fuels a marketing research industry that is worth nearly $50 billion. Every instant message, page click, and step you take now produces a data point that can be used to build a detailed profile of who you are. See the Infographic/click below:
Courtesy of: Visual Capitalist

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