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Beyond Design: Infusing Brand Into Culture and Creating Meaningful Guest Experiences

How do you create an unforgettable guest experience?

For those in the hyper-competitive hospitality industry, that question looms especially large. For those on the interior design and brand consulting end of the business, creatively addressing it has become an increasingly integral part of working with hotel owners and operators — and the team that help these parties bring their visions to life. After all, the market has been flooded in recent years with new hotel brands, independent properties and the established entities who, in an effort to capture their share, have refreshed their images in a game of “hotel one-upmanship.” The industry should understand that there is a broader sense of culture that must be considered and that design can only be the port of entry, or even a commodity. Properly executed, the blend of culture and design may prove to be the difference between success and failure.

via Beyond Design: Infusing Brand Into Culture and Creating Meaningful Guest Experiences, by David Ashen.

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