The channels for marketing and music are expanding as more and more people move their lives online. One of the most important aspects of advertising your band is having a strong online presence. Social media networking platforms will help you expand your promotion with a sizable media presence. This resource list will be helpful in growing your fan base regardless of whether you have a polished record or just a demo. Maintaining your promotional momentum is crucial once you have it going. Read below for tips on how to promote your band online.
Podcasts
Reaching new music listeners is easy with the help of a podcast interview or music feature. Even a brief interview with you on a nearby podcast will provide a new audience a deeper understanding of your music and your musical persona. You can also ask for an interview or suggest your music for a podcast. Take your time to find podcasts that might be a good fit for your music, and don’t rush the process.
YouTube
A major influencer on music discovery is YouTube. Upload and share videos frequently on YouTube to promote your music online. A good and appealing title should be used in every upload of your videos to increase their visibility. Include a thorough description together with keywords and appropriate tags. To increase watch time, you should also group together videos of the same genre into playlists. YouTube videos that can be embedded can also be linked to and shared on other platforms, added to a website that promotes your music (such as a blog, online magazine, or venue website), or added to your own website.
BandCamp
Music enthusiasts can listen to your music on Bandcamp or buy downloads, vinyl, and even cassettes of it. Users can stream music from their favorite artists using the Bandcamp app. It’s recommended adding your music to Bandcamp for reasons of discovery because of their reputation for community. Additionally, you can easily link your Bandcamp player to your music website, ensuring that your followers may directly support you.
Merchandise
Numerous well-known companies, including Adidas, Apple, Nike, and Harley Davidson, have inspired consumers to wear t-shirts with their logos on them. Give your committed followers the opportunity to advertise YOU as an artist and promote your brand. A lovely flywheel effect is produced when you sell t-shirts at your concerts: the more merchandise you sell, the more money you make, and the more your followers will promote your brand. It increases the number of individuals who listen to your music, attend your gigs, and purchase your merchandise. Merch for bands is a component of the total fan relationship, or the interaction between your audience and your act. Of course, not everyone at your upcoming show will purchase a shirt or a CD, but some will. Why pass up the chance to increase your income, strengthen your artist identity, and forge a particular bond with your fans?
SoundCloud
For independent musicians and niche genres, SoundCloud is one of the most artist-friendly sites available. It also has a sizable network of music fans from all over the world. SoundCloud can also be used to upload demos and get feedback prior to spending money on professional production. If you choose to choose this road, make sure you spend some time on the site by yourself, listening to music and exchanging ideas with other music producers to support the development of the community component.
