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The Behavioral Economics Behind Americans’ Paltry Nest Eggs

I recently met a four-star general. He one of the most interesting people I’ve ever met, but instead of talking about himself he took a sincere interest in everyone around him. A self-described “econ-nerd”, he asked me many questions about my work helping people invest for retirement. I explained my frustration: “You can describe risk to people in simple terms they understand, but they still don’t really get it.

via The behavioral economics behind Americans’ paltry nest eggs – Quartz.

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