While traditional marketing provides certain benefits and values, digital marketing is becoming an increasingly popular option for businesses. The majority of businesses implement a digital marketing strategy to effectively earn more clients and expand their company.
If you’re interested in learning more about how digital marketing will benefit your business, read this beginner’s guide to understanding the concept and types of digital marketing.
What is Digital Marketing?
Digital marketing refers to marketing that utilizes the internet or an electronic device, such as mobile phones, computers, or tablets, to promote a product or service and earn customers. Online platforms employed for digital marketing include search engines, social media, email, video, and much more.
A digital marketing campaign is crafted by using various types of digital marketing to accomplish specific business goals. The success of a digital marketing campaign is easily tracked by reviewing online metrics, including website traffic, session time, and conversion rates.
Benefits of Digital Marketing
Digital marketing offers valuable benefits for businesses. Advantages include:
- Cheaper Costs: Digital marketing offers a cost-effective solution to traditional marketing because online traffic is generally generated organically
- Larger Reach: A strong online presence means anyone anywhere can be reached by your marketing efforts
- Measurable Progress: As previously mentioned, digital marketing success is measured using online and accessible analytic tools
- Customization: Digital marketing campaigns are created to target specific audiences genuinely interested in the type of products or services you offer
- Meets Clients Needs: The majority of people start their buyer’s journey online, so establishing a digital presence assists in meeting a client’s needs
Understand the importance of digital marketing for businesses to successfully develop and expand.
Types of Digital Marketing
Digital marketing is completed using numerous methods, including search engine optimization, content marketing, social media marketing, pay-per-click advertising, affiliate marketing, email marketing, online PR, inbound marketing, sponsored content, native advertising, and marketing automation.
Below are brief descriptions of the most common types of digital marketing.
Search Engine Optimization
Search engine optimization (SEO) refers to improving the quality and quantity of traffic organically directed to a website through search engines, such as Google. Specifically, SEO is deployed to increase a website’s ranking. This is incredibly important because the majority of clicks occur on the first page of search engines, and the first five organic results account for 67.6% of all clicks.
SEO is accomplished using a myriad of tactics, including keyword research, website optimization, and link building.
Content marketing involves the creation and promotion of engaging, quality content. An average of 77% of companies claim they implement a content marketing strategy due to the overwhelming success. For example, content marketers dedicated to perfecting their craft receive 7.8 times more website traffic than businesses uncommitted to content marketing efforts.
Content marketing methods include creating blog posts, articles, emails, ebooks, white papers, infographics, and much more.
Social Media Marketing
Social media marketing is the use of social media channels to promote your business and content. Social media platforms popular for marketers include Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Snapchat. In a few years, the number of social network users is expected to reach 257.4 million in the United States alone, meaning a strong social media presence is necessary to remain relevant.
Creating a social media marketing campaign involves developing quality content, setting a realistic budget, and creating an implementation schedule.
Pay-per-click advertising, generally abbreviated as PPC, refers to the method of paying a publisher each time your advertisement is clicked. While PPC is more expensive than other types of digital marketing, the visits generated and buyers earned make PPC ads worth it. The price of PPC ads varies depending on the publisher, but the average cost for a PPC ad on Google is $1 to $2.
PPC advertisements are commonly posted on search engines, such as Google or Bing, or social media networks, specifically Facebook, Twitter, and LinkedIn.
Implementing Digital Marketing
Implementing digital marketing is essential for growing businesses. It’s important to develop a unique strategy for your specific business based on the type of business, target market, and company goals.
Consult a professional digital marketer to develop an effective strategy for accomplishing your business goals. Research “digital marketing or SEO companies near me” to find the ideal option.
Understand digital marketing to begin successfully promoting and growing your business online.