Think “marketing” is a dirty word? (Steve Jobs would actually agree with you.)
Most of us loathe advertisements.
In the modern era of streaming video and marathoning TV shows on demand, some argue that the decline of commercials may spell the death of traditional cable. Blinking banner ads may have garnered clicks in the early days of the web, but these days most web surfers are completely blind to banner ads. But just as quickly as consumers start ignoring one form of advertising, another form will appear, trying to trick us into paying attention to their products.
Unfortunately, marketing is a necessary evil for organizations who want to stay in business. You could have the best product in the world, but it won’t matter one bit if no one’s heard of you.
That goes for not only for-profit companies, but non-profit organizations as well. In order to subsist and grow, nonprofits need to reach interested donors and convince them they’re the right charity to entrust their money with in order to make the world a better place.
And no nonprofit would exist for long if the people they were trying to help didn’t even know they existed. A homeless shelter, for example, would be worthless if none of the local homeless population knew it was there.
But nonprofits often lack the resources to get word out about their organization.
Thankfully, there are grants available to help close the resource gap and help nonprofits spread the word about their important work and gain donors to help them grow.
One of those organizations is Google. Google offers a program called Google Ad Grants, which gives qualifying nonprofits free credits to use on Google Adwords. That way, anyone searching on Google for your services will easily be connected to your website, where they can learn all about what your organization has to offer.
Want to get started advertising your nonprofit? Follow the guide below!
Source: WhoIsHostingThis.com
