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TAMPA BAY • FEBRUARY 23-24 2026

This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. And where authentic connection runs deep.

Be Innovative in Taking Smart Risks

After founding ImagineNation™ in Israel, I invested a year of my time and considerable money in taking smart risks to invent an experiential business game. This involved collaborating with one of the top game design companies to co-create a live business simulation incorporating innovative gamification elements intending to teach corporations how to be innovative.

I was shocked and horrified that my invention initially failed!

Despite being an adult and experiential learning specialist and having designed and facilitated hundreds of corporate learning games for some of Australia’s top 100 companies over twenty-five years. It felt horrible, and it was a visceral, heartbreaking, shameful and ego-destroying experience that I would not want anyone, anywhere, ever to experience.

Deep learning experience

Yet, it became a profound learning experience, enabling me to understand how failing fast in inventing and presenting an experiential business game enabled me to have a profound, visceral learning experience of how:

  • My imposter syndrome, which unconsciously played a significant self-sabotaging role. It did not set me up for success, nor did it set me up for maximising the importance of self-efficacy and self-mastery when on an innovation roller-coaster ride.
  • Not mitigated a key risk factor by undertaking sufficient research studies to determine if users wanted and were ready to accept a radical innovation.
  • Not I noticed how much the corporate learning market had been disrupted by the acceleration of technology, which impacted time and budget constraints.
  • I had not paused long enough to consider, anticipate, plan and mitigate the risks involved in prototyping a viable minimal product in a new market, magnified by collaborating with a new consulting partner and co-facilitator, as well as with a new client.
  • Reacted emotionally and cognitively in resolving my own pain, and the values conflict that erupted.
  • Not fully understood the process involved in iterating and pivoting a new invention and the time it would take to produce a commercially viable product that the market would understand, be ready for, and respond to.

Finally, it seems that I had unconsciously fallen victim to the innovative start-up entrepreneur’s curse – falling in love with my product!

This was generated by my excitement, enthusiasm and energy of the possibilities rather than balancing these courageously and compassionately with the:

  • Harsh realities of being innovative.
  • Vital role of smart risk-taking and experimentation.
  •  What ‘fails fast, to learn quickly’ really means at the heart (emotional), head (cognitive) and gut (visceral) levels.

Value of failing fast

They say that people need to teach what they need to learn themselves. This valuable failure enabled me to invest the next ten years in learning to make sense of innovation and what it means to be innovative, including:

  • Helped me develop self-efficacy, trust my inner knowing and judgement, and make a stand for myself in the face of opposition and criticism I received when presenting at a global conference on the people side of innovation, especially by process engineers.
  • investing time in iterating and pivoting the two-day business simulation to make it more tangible, simpler and teachable.
  • Acknowledging that technology had accelerated sufficiently to accept that the original creative idea of a simple hybrid board game was the most valuable commercial option that could make the difference I wanted to make in the world.
  • Becoming more patient, self-compassionate, and courageous in smart risk-taking and leading, coaching, and engaging in team innovation and continuous learning through various innovation, entrepreneurial and intrapreneurial learning initiatives.

Iterating and pivoting

I iterated, pivoted, and refined my intellectual property by presenting and bespoke the Coach for Innovators, Leaders and Teams Certified Program™ for over twelve years to global change-makers.

Most importantly, I reined in my competitive, risky and restless saboteur and focused on doing just one thing, which has finally morphed into a book, supported by a board game to teach people how to be innovative and develop an innovation mindset.

Taking Risks

In the fog of a globalised, disrupted, unpredictable and increasingly uncertain world, no innovation can progress, and no one can be innovative without smart risk-taking.

No innovation can improve without rigorous experimentation, where learning mainly happens by doing things to explore, discover, and know what not to do.

Research has shown that most successful new business ventures abandoned their original business strategies when implementing their initial plans, learned what would and would not work in the market, and conserved sufficient resources to have a second or third stab at getting it right.

Trial and error and cause and effect

Innovation is a never-ending, risky, adaptive process involving trial and error and understanding cause and effect.

Because people are fearful of making mistakes and the negative consequences of failure, innovation requires leadership to develop both foresight and prospection skills to:

  • Empower and enable them to paradoxically take both a strategic and systemic perspective and a human-centred approach.
  • Equip them to be innovative when designing business ventures and transformation initiatives that deliver commercially viable outcomes to successfully improve the quality of people’s lives that are appreciated and cherished.

Risk-taking is a choice.

In most businesses and organisations, innovation involves taking considerable risks, especially if seeking to enter a new market with a new product. It is compounded and resisted by many people in organisations because they are too focused on personal survival, personal gain, short-term gain and shareholder return.

Unfortunately, many organisations end up, paradoxically, undermining their organisation’s capacity to be innovative, adapt, innovate and grow. Mainly due to their people being disengaged, resistant to change, lacking agency and being held back by bureaucracy and hierarchy that is averse to smart risk-taking and experimentation.

The future is permissionless

Because when people do not have permission, and are not allowed to make mistakes, or are encouraged to try new things, they become risk-averse, avoidant, oppositional and conventional.

Because they don’t feel safe to deviate from the accepted way of doing things.

This is commonly known as the ‘status quo’ and drives people to comply with ‘what is’ (even when it no longer matters) and not apply their human ingenuity, be innovative and create new inventions from ‘what could be’ possible and through smart risk-taking deliver innovative solutions in the new future of work in a disruptive world of complexity and unknowns.

Janet Sernack
Janet Sernackhttps://www.imaginenation.com.au/
Janet Sernack is the Founder and CEO of ImagineNation™ a global learning and coaching company that unlocks human potential and develops human skills that enable people to adapt, innovate and grow through disruption in ways that add value to the quality of people’s lives, that are appreciated and cherished by: Empowering people to tolerate uncertainty, and be receptive and ready to make radical changes individually and collectively; Enabling people to make sense of innovation, develop a common understanding and language and apply and align it strategically and systemically in their unique context; Opening people to their innovation potential, igniting their imagination, developing their human skills and harnessing their collective intelligence to design and deliver breakthrough solutions; Empowering people to take smart risks, safely experiment, fail fast to learn quickly and collaborate to cohesively maximize differences and diversity in their unique context. She has 35 years of experience consulting and leading culture development, change management, leadership, innovation education, and coaching interventions to some of Australasia’s, Canada’s, and Israel’s top 100 companies.  Acknowledged as a global thought leader on the people side of innovation, she is an award-winning blogger, an ICF PCC coach, an EMCC Master Practitioner, and is a Professionally Certified Coach for Innovators, Mbit and NLP coach, mentor, trainer, and facilitator.  

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