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Dr. Robert Bornhofen

Dr. Robert Bornhofen is a scholar-practitioner with over 25 years of experience. As a scholar, he currently teaches strategy at Cornell University and the University of Maryland Global Campus. As a practitioner, his corporate career includes a variety of leadership roles at Fortune 500 companies IBM, Delta Air Lines, & Citibank. Dr. Bornhofen earned his Doctorate degree at the University of Maryland, a Master of Science degree from Colorado State University, and a Bachelor of Science degree from the University of Minnesota. He also holds a certificate in International Business from the Thunderbird School of International Management in Scottsdale Arizona. As a conference speaker, Dr. Bornhofen presents at industry forums, most recently at the Emerging Innovation Summit in Melbourne, Australia (2019), Strategy & Innovation Conference in Riyadh, Saudi Arabia (2017); International Open and User Innovation Conference at the NYU Stern School of Business (2018), and the Texas Open Innovation Conference (2017 & 2018). As a researcher and author, Dr. Bornhofen published over 20 papers on topics related to innovation strategy. Passionate about change, Dr. Bornhofen embraces the creative spirit that goes into problem-solving, where smart people come together to transform great ideas into extraordinary outcomes. His articles reflect this passion and desire for continuous learning.

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Strategy for a Complex World

LEADERSHIP, mission, and strategy: Few things surpass the ability to organize, direct, and execute...

The Evolution of Customer Loyalty (Part II)

HOW DO YOU separate the truly great from the good companies, or the good...

Customer Loyalty 101 (Part 1)

HOW DO YOU separate the truly great from the good companies, or the good...

“If You Can’t Explain it to a Six Year Old, You Don’t Understand it Yourself”

ALBERT EINSTEIN is attributed to saying this quote. It applies well to complex tasks...